Google has recently come out with some very nifty tools for your search engine. One of them I actually discovered because of scoping the web for any buzz on the wine industry (and I am sad to say I cannot remember *where* I first saw it, only remember it was a wine blogger out there).
I made a quick video to demonstrate how you can pick targeted keywords for your posts to rank well and hit your audience.
guest post by the young yet ambitious Rocky Slaughter
Around 3:00 p.m. (EDT) yesterday, I checked my Facebook profile only to find that a few friends of mine already knew that I was in the Top 10 for Murphy-Goode’s “A Really Goode Job” campaign.
Not only was I surprised – mainly because I thought I would be the first to know if I made it – but I realized that I had just seen living proof of Murphy-Goode’s success with social media. Some of my friends are so excited about the campaign that they check up on it more religiously than I do, and they didn’t even apply! This is what viral marketing is all about.
The second I confirmed my Top 10 status on areallygoodejob.com I got out of my chair, danced like a complete amateur and ran around in circles with my arms in the air.
Before the news, I was worried because the competition was steep. After all, I just turned 21 and know very very little about wine (though I’ve been reading books! Watch out ‘the other nine!’). I also know quite a bit about Web 2.0, but I definitely did not have the portfolio that some of the other applicants mentioned in their videos.
As the news sank in, it became clear: Murphy-Goode is serious about letting the world know that wine can be enjoyed by everyone, with any background, at any age, and at any level of sophistication.
This isn’t the first time I’ve been surprised by Murphy-Goode’s eagerness to make wine more accessible. The first time I met Dave Ready Jr. at the Michael Jordan Steakhouse in Grand Central Station, he approached me very casually, wearing a suit jacket with all three buttons buttoned – a relatively standard faux pas in the fashion world. After we shared some really down-to-earth conversation I realized: “This guy has never had to wear a suit in his life. He’s living it up. He is essentially the archetypical version of ‘the man.’”
Anyway, my flight is booked to San Francisco. My thoughts are flying. I am truly appreciative, excited, and just completely jazzed.
I would like to seriously and genuinely congratulate everyone who applied to the job. This goes for both those still in the running and those who didn’t quite make it.
Back in March, I applied for Tourism Queensland’s “Best Job in the World.” I got past the “Top 200” benchmark, but got cut before the “Top 50.” I remember being a bit down for a few days after the news broke, but when the dust cleared I looked back on my video with a smile. Then, I was able to use some of the content from that video for my Murphy-Goode application!
I hope you will find the same comfort in your video and that it will enable you to have success in future ventures. Just by applying, you are by far ahead of many people in the ‘social media world,’ and it’s becoming increasingly important to get connected as the job market shifts in the next few years. Please feel free to contact me so that we can exchange e-mails. Even if I don’t land “A Really Goode Job,” I know some of you fellow applicants will be going somewhere someday and networking is all a part of getting ahead in the Web 2.0 world.
In closing, I really think I bring a unique angle to this job. I’m WAY younger than the other nine applicants and I think I bring an interesting and unique set of skills to the table. I’m a musician, photographer, web designer, traveler, tour guide, press relations expert, baseball player, chef, bartender, and just a laid-back, easy-going college kid who likes sharing ideas and laughs.
That said, I’m not yet 100% established in the career world and haven’t yet developed my ‘artistic ego.’ It is just as important to bring my skills to the table as it is to bring my ‘listening abilities.’ With over three million media hits to the Murphy-Goode site, the marketing team at the winery knows what they’re doing. I hope that I can prove that along with skills and ideas, I will also let Murphy-Goode shape me into a better marketer as I will let them shape me into a wine expert. After all, this dream wine job could be just the ticket to all of my future careers, and this, my friends, is so exciting.
Please check out my website at http://www.rockyslaughter.com . The site is still a bit of a work in progress (things are a bit busy these days…) but I should keep adding content as time continues.
Everyone out there better be having an excellent day!
Rocky
***************
Well, thank you, young man — key thoughts for all of us: networking will be what brings us together and brings us further in life!
It is my pleasure to feature your video here today, Rocky:
What a great time it has been and very challenging to toss up my first carnival. There were 7 great answers to the three questions I posed and I have the impression that you all had fun partaking in the challenge.
To recapture, contestants were to choose one from the three questions:
How to avoid red teeth while drinking red wine?
How to avoid palate fatigue while at a wine tasting?
Why smell the cork?
Submissions were allowed in any format (blog post, video, podcast) and were judged in three categories:
People’s Choice by poll (which took place here on my blog)
People’s Choice by comment (any comment I could find relating to any individual post)
My Choice by a) education, b) entertainment and c) tech savvy values.
Everyone who participated I want to extend a great shout out! I can only recommend your blogs to my readers… the fact that you took the time to get involved with this little action shows that you have a good grasp about this specific aspect of social media, about networking and pooling together on one topic and connecting with others.
So without further ado, here I present you with the winners! *drum roll please* (please excuse, I had a video in the making but my programme is striking in this heat, sorry):
Peoples Choice by poll: Natasha Foy with 33%.
Peoples Choice by comment (including comments I found here directly concerning the submitted posts): Michelle Lentz
Andy’s Choice:
You all educated me. I see in all entries the ability to take a mundane subject and translate that into education and present it in an entertaining manner. Some of you were funny “ha, ha”, some were very subtle and some of you simply entertaining in how you presented a non-eventful question.
I looked to a few technical indicators and you really did not make my job easy. All of you have definite (and to certain degrees very different) strengths and weaknesses so I will be sending you all emails with some advice concerning what I observed in the hopes to help you along. But before you get your knickers in a knot: I am not as tech savvy as you may think so there will be many other parameters which you could be doing well — but which I did not notice, or they may be some grave errors which I am also missing out on… and we are all in the dark.
Before I tell you my choice, you must know that I truely believe that all of you have excellent opportunities waiting for you in the social media scene… think of it, you have been learning loads and discovering lots, and you have already shown by going for the Wine Country Lifestyle Correspondent that you have the guts to go for it. If you keep on track, I can assure you that not too few wineries are out there watching, watching, watching what happens with the MG gig.
Imagine you place yourself as a key player in this happening? Do you realize that you have been networking with all the other hopefuls? Do you realize that we together have the power to make this work for MG? Do you realize that the greater MG’s success means the greater chances that other wineries take the plunge? Do you realize that those who take the plunge will already have a good idea who and what they want when they take that plunge?
*You* can be as central a person you want to be in this network! And *you* can go as far as that successful applicant for Murphy Goode…. if not further!
Yes, you are all awesome and I look forward to seeing you go places!
But I have to choose ONE of you. And the winner of my choice is Natasha Foy. Natasha, you were only slightly savvier than most here, but you want to know what pushed your submission over to the winner category? It is the fact that you made a viral video. Did you know that your video was published and highlighted on another Murphy-Goode blog? In fact, on a blog which is more a vlog? Yup. Was it planned or a lucky stroke? It does not matter, you educated, you entertained, you showed me your tech savviness and you impressed more people than just Andy.
Congratulations!
Thank you all again for taking part, I really enjoyed it and look forward to a continued networking with you in the future! Keep your eyes peeled, on Tuesday I will be sending out your little information emails with some deeper tips and observations.
These days there are sooooo many vehicles for entering the social media sphere to connect and share it can become overwhelming. Each platform has become a microcosm of information, experience and expertise’s.
While promoting my video application for “A really Goode job”, along with many other impressive applicants, I dove into as many social media platforms as I could. I have been reaching out and connecting on social media platforms stretching far and across the world wide web.
Last week, I found my niche on Linkedin. During this process of developing my web presence, I have spent a lot of time beefing up my Linkedin profile. When you google yourself your Linkedin profile should be the FIRST thing that pops up. Linkedin is powerful. Be sure to update your status and MOST importantly…
1. be sure to enter key words in your “professional headline”. Here is an example of mine: http://www.linkedin.com/in/rhobys. Keywords are the FIRST piece of info people see when checking you out. It pulls everything together very quickly.
2. Make sure your resume on Linked is up to date and forecasts your future plans and endeavors.
3. (and what I found to be extremely fortuitous) JOIN GROUPS!! in your field, your interests and your competition.
4. Engage in discussions!
Sharing and connecting are the main ingredients in social media… but nurturing your relationships is what REALLY makes things cook!
In my experience, joining a discussion to promote my video application was just the seed. Interacting and PARTICIPATING in the discussion was where the growth happened. The key element in social media is nurturing your relationships. Seeing this in action has reinvigorated my faith in social media. The discussion I created worked because I was engaged in responses and commentary.
This is how it ALL works.
What you feed will grow and most important nurture your relationships! GOODE luck to us ALL!
1 2 3 Rhoby
**************
Rhoby, I have just recently jumped into LinkedIn and –um– I need to put some *any* content up there… Thank you so much for teaching me what I need to have in my profile!
Have you seen Rhoby’s video application for Murphy-Goode?
I’m the horse-of-a-different color in this race to be Goode. I come from “old” media, have transitioned to the “new” media world, but have always snarkily written for the curious, novice wine consumer. I embraced Facebook a while ago, have dragged countless people into its addictive fray and recently dived into the crowded Twitter/Digg/Tumblr pool. It wasn’t from lack of interest… more lack of time. But I realize I’ve been missing some fun stuff that’s making waves. Big time.
I started writing a wine education column in 2001, dubbed Corkscrew, after seeing the success of my local Tampa launch of Wine Brats. For those not familiar with this now-defunct wine events org, it was founded by winemakers/growers Jeff Bundchu, Mike Sangiacomo and Jon Sebastiani in the early 90’s to introduce a younger generation to wine. By slapping wine down off its pedantic pedestal, eschewing jazz and all wine-worn habits, the tastings brought hundreds of budding, young wine lovers together for the first time. I successfully created a local social networking community, much like the online Twitter today, only you can reach out and actually touch someone (and that’s happened many times… wine + young people = hookups). The club still thrives and has almost 4,000 members. In the past, we’ve marketed online and through email. Now, also through Facebook.
Wine wasn’t served at my family’s dinner table; scotch, water and kamikazes reigned. But I began my food foray at the ripe, short age of eight, making pancakes while balancing on a stool to reach the burner. I followed my passion into the fine dining business, settling into the pastry section of commercial kitchens, and went to a two-year hotel and restaurant management in Switzerland to perfect the craft. It was there I naturally fell in love. With wine. And, of course, European culture.
I became intimate with Burgundy, Bordeaux and Alsace before Sonoma, Monterey and Columbia. But we all hang out regularly now. And my favorite beverage is more popular now than ever; on the verge of becoming *the* drink of America — something my dreams are made of. Murphy-Goode’s innovative move will only help edge the needle notches in the right direction. Bring on the vino, ya’ll.
Alongside my wine writing, my life has been embroiled in the online world. I developed and implemented my first food and wine website in 1997, when “online” was a nascent idea. SQL, HTML and XML have been part of my vocabulary ever since, in addition to bung, barrel and thief. I’ve straddled both worlds for so long, they’re my comfy running shoes stained with reddish vineyard clay. Being a wine country correspondent is a natural fit for me.
Yes, It’s a sweet gig. Yes, I’m qualified. But whoever gets the job will be forging new lines in the sand, leading people to the promised vinous land. Good luck to everyone—it’s all riding on you. No pressure.
Hey, Taylor! Amazing things happen to my blog when I am not paying attention. Thanks for joining the crew and helping to make this blog a true Murphy-Goode winner blog!
Just to give you all the heads up, this is Taylor Eason of Tampa, Florida letting you know why she is a great catch for the big fish at MG. Here is her video:
And you can vote for Taylor here (yes, you can vote for more than one person, so don’t be shy!)
I am a fan of Murphy-GoodeTV, let that be stated on the onset! Kamary is awesome and I love his take on the MG gig. Today I found another video-caster: Patrick. He takes a totally different approach (at least in this video) and shows us what you can expect when MG actually gets to interview you…
Hav you seen other creative takes on the interview process? Love to hear about it!
My first attempt to import Jing video to wp via vodpod… thanks to The Goode Maria!
She did this great video to help change her retweets into CONVERSION — so to turn them into VOTES. And because this is an awesome idea, I have to share it with you!
One of my greatest challenges with this MG action has been the whole time zone issues. Living Germany means I am 6 hours ahead of NewYork and 9 hours ahead of California. To make a long story short, y’all are typing up a storm when I am sleeping or tending to my family. This has challenged me especially in regards to making sure you get the information I want you to get *when* I want you to get it (like while you are surfing the web looking at your MG success, commenting on the blogs etc.).
One strategy was to open this blog to others in the MG loop to guest post — going so far to give “authorship” writes rights liberally (have yet to turn someon down). It has been a sweet situation for me: off to bed I go and abracadabra, when I wake up, there is fresh content on my blog! Wow!
This happened last night, which is the reason why I am only now coming to add my two cents to this post, offered to you by Jean Wilson, aka Wilma, aka redwinediva. I met Jean over at the openwineconsortium and I must say she has an intriguing story to tell and the last time I checked, she must have some social media clout: she was in the top 50 according to votes. I will give you some more details after Jean’s post, I’ll let you read about her love story with wine:
*****************
Murphy’s Law — Drink Goode Wine
I have always enjoyed sitting around the table with friends and acquaintances and discovering a good bottle of wine. This exploration stems from one of my fondest childhood memories: stomping grapes barefoot in an old washtub in the middle of my grandmother’s kitchen. I even remember what I was wearing. And yes, they actually drank the wine! So my fascination with wine began early on.
I have wanted to be in the wine industry for years; however, I had a really good job that I couldn’t walk away from. I worked for two different NASCAR Race Teams (Richard Childress Racing and Richard Petty Racing) for more than 12 years. With Richard Petty Racing closing the doors in January, I am now unemployed. One might think this would be upsetting but this opportunity has presented itself and for me the timing is perfect! There are very few people who can leave their lives behind and move across the country for six months to pursue something like this; but I can.
I have a lot to learn about wine and the wine industry and as I start down this new path, I want to share the excitement of everything I learn through all forms of social media from the viewpoint of a novice. My excitement will be apparent in everything I say and do. People who are not wine enthusiasts will be able to understand and appreciate the wonderful world of wine. Those who already appreciate wine will simply enjoy being along for the ride.
In the spirit of demonstrating my distinct uniqueness, I am borrowing from David Letterman and presenting you with the
TOP 10 REASONS TO SUPPORT JEAN WILSON:
10. Goode personality – laugh easily and make others laugh
9. Fun to work with
8. Acute sense of urgency – sets own deadlines and doesn’t put things off
7. After 12 years in NASCAR, fully understand how critical image and branding are to being successful (but did I mention that I am fun to work with?)
6. Business savvy – Bachelor’s degree from Tennessee Technological University with a major in Business and a concentration in Accounting
5. True appreciation of professional and social networking
4. Full understanding of social media
3. Innovative and creative (and did I mention that I am fun to work with?)
2. Sense of adventure especially when it comes to wine and travel
And the #1 reason to support Jean Wilson
1. I know how to find that elusive picnic spot to enjoy a Goode bottle of wine.
I use professional and social networking sites on a daily basis. I have been on LinkedIn for several years now. I created my own group on LinkedIn for NCACPA’s (North Carolina Association of Certified Public Accountants). The Association has recently decided to increase their online presence and have asked for my input. Public Profile: Jean on LinkedIn
Like most people, I am on Facebook. I have two accounts – one for me personally and one for Favorite Lyrics. I go to Favorite Lyrics daily and post the lyrics for what I perceive to be great songs. It is open for all the members to post lyrics as well. The friends list for Favorite Lyrics grows daily. I also have a Fan Page for “Jean’s Video for a Really Goode Job.”
Then I am on Open Wine Consortium as well where I actively participate in the online forum and discussion boards. Profile: Jean on Open Wine Consortium
When I realized last December that my job with Richard Petty Racing was going away, I decided to create a blog that talked about being unemployed. The main reason I started the blog was to help me deal with not having a job. I try to do the blog with a sense of humor. I believe laughter keeps us young and alive, it brings more meaning to life and it makes relationships flourish.
I also have some wine blogs that I follow. Its fun and it’s interesting to get so many different perspectives on wine. My favorite blogs, though, are the ones that show the wineries up close and personal. Even though I have toured local North Carolina wineries, I love being able to share in the experience by reading these blogs. That is what I want to bring to Murphy Goode Winery. I want to share my experience in such a way that the readers and followers will feel like they are right there with me enjoying every sip, every new experience and every memory.
******************
Jean, thank you for taking up the challenge to become a wordpress blogger, you are a welcome author here. I have never crushed grapes with my feet–is it a cold, squishy feeling? *Wonder if I should find a local winery and plan a fall event with my kids?*
So I know you are curious–which video was Jean’s? I’ll show you:
I cannot stress how mind-expanding this whole Murphy-Goode wine gig has been for me. I have noticed great gaps in my seo’s, rediscovered the art of ping, been on the brink of taking my first sip of that fermented grape stuff and meet a whole group of some pretty amazing people out there. You have inspired me, entertained me, educated me. I have laughed, chewed my fingernails, hopped up and down with envy. And someone has even stumped me.
It’s all pretty straightforward tech: stick a bit of nosh in front of the robogourmet’s infrared spectrometer and it analyzes the reflected light to determine the chemical composition of the sample. A nice trick, although it can only be programmed to accurately identify a few dozen wines.
-The Register, 10th November 2006
The damn thing is broken! Not that it doesn’t work, but fundamentally “broken.” I can’t seem to get an accurate description of the 2007 Clos de los Siete. The machine takes absolutely no note of the superb bouquet of toasty oak, violets, mineral, black currant, blueberry or black cherry. This is the final straw. I could forgive it for missing the cherry and rose petal scents of the Chandon Etoile and it probably didn’t even bother to mention the licorice and graphite notes of the 2005 Lonko, but this has gone on too long! Just a couple more bottles. I have to give the thing a chance to catch up.
The wires are flickering, the gears are turning, everything is working as promised. Still, I can’t shake the feeling that it is broken. I mean, who could miss so much. Five unidentified bottles in and I am starting to think the machine is mocking me.
The alcohol is having a much greater effect on me than on my mechanical drinking buddy. The robot displays a few of the characteristics of your average drunk. A blank stare, wide grin, no sudden movements, but its “mind” remains as sharp as a whip. One more bottle couldn’t hurt.
He got it right! Shit! IT got it right. Well, a little slip, but a one for seven record probably should warrant the machine a single personal pronoun. Now I am waiting for something more. It got the Chateau St Jean part right. Now an opinion! Speak to the ripe olive! The herb! The black cherry fer chissake! I have to sit down.
I don’t enjoy getting worked up like this. The robot continues to stare at me. Did it just wink? Did I?
The connoisseur is a funny creature. It is not enough to know the vintage. Even a wino knows what he drinks half the time. It isn’t even enough to enjoy the wine. The wino certainly enjoys his drink. The connoisseur has to know the wine. Some call it pretentious.
Does the robot call me pretentious? Can it know the wine and refuse to expound on it’s knowledge?
It is still staring at me. I found the ripe olive. I found the toasty oak. I found the rose petal. The machine didn’t find shit! Why am I the one lying drunk on the floor?
I can’t explain to the robot how strong I feel about wine. I guess it is hard to feel strongly about anything when you haven’t been programmed to feel. The best critic explains the subject and lets the audience judge for themselves.
-Inspired by Noah Baumbach’s articles in the “Shouts & Murmurs” section of The New Yorker.
*******************
Shaun, you have really brought it home to me: I am soooo far away from a) American culture and b) Wine culture… I had to read your text three times to “get” it… LOL, yes, I am slow !
I want to let you know that I actually don’t usually have a hard time understanding your texts, Shaun. In fact, a lot really rocks and let’s the bells ring when I hop about on your blog, for example:
Be a nice person and interact with other nice people as much as possible. You will need them eventually and, certainly, they will need you! (from What do we do with all this?)
You have to be by far the most “diverse” guy I have posting here so far — at least from what I have seen in writing style .
Thank you so much for taking the time to offer my readers you thoughts, Shaun!
To my readers I can only say: I just know that once you have seen the video, you will be better able to understand Shaun’s article above… I know it helped me heaps:
I have noticed that most blogs I have seen in the MG gig are not “pinging” (to be honest, I have not seen very many of the 300+ applicants stuff, so *yours* may be pinging just fine). On top of that I have noticed that people associated with you are also not pinging, which kind of defeats the term “social media networking”. What good is it to you if someone sets a hyperlink from their blog to your blog if they are not telling the world that this has happened? Sure, you get exposed to their readers, but why on earth would that be enough for you?
Same goes for all the effort you go to to give someone else a hyperlink coming from your blog. Yeah, he is getting exposed to your readers, but would it not be more savvy to let the search engines KNOW about this so that say if someone types “[place search term here]” into google, they have a chance of finding your blog? I mean, social media is partly about letting people who are looking for the information you have to offer actually find you… right?
Pinging is important if you want to build serps within your network. Which is why we are here, right? Essentially there are at least 8 of you who will go on to blogging success (for I am certain that blogging will be an important part of your social media strategy). Potentially there are 9 going on to wine web2.0 fame (if MG chooses someone other than the VinTank 4 + 4).
And it is my firm belief that even more of us can go places with this gig up and going (see the post by Caveman Wines So you didn’t get the Murphy-Goode job, now what? ). Ergo it follows that pinging will be very important for all of us to understand and master.
Now before you get intimidated, “master” does sound like loads of work…, it can all be automated, to degrees, depending on your blog platform.
What is a ping or what is pinging?
I tossed the ping question out on a forum the other day and this was one answer to “What is a ping and how does it work?”:
Using my tech. knowledge, I would assume it’s when my blog will “ping” or touch/announce to a search engine or other site it exists. Sounds like a push mechanism vs. waiting for a crawler or bot to find you.
Then someone tossed the WordPress Glossary terms into the discussion, which I will copy here to be able to differentiate between what WP means and what I mean:
Pingback -
Pingback lets you notify the author of an article if you link to his article (article on a blog, of course). If the links you include in an article you write on a blog lead to a blog which is pingback-enabled, then the author of that blog gets a notification in the form of a pingback that you linked to his article.
Trackback -
Trackback helps you to notify another author that you wrote something related to what he had written on his blog, even if you don’t have an explicit link to his article. This improves the chances of the other author sitting up and noticing that you gave him credit for something, or that you improved upon something he wrote, or something similar. With pingback and trackback, blogs are interconnected.
These definitions are not poor and actually describe how wp uses pings and trackbacks well, however pings are *more* than what is stated in the glossary.
Ping comes from U-boots (submarines)–they send out “pings” (as ina noise) which go forth through the water and when that noise wave hits an object, it gets pinged (sent) back to the submarine. This brings us up the first definition: it is the blogger informing the bots (from various search engines) that you have published fresh content. If you ping, you tell google, yahoo, technorati etc to come and crawl your site, index everything it finds and send that information out to whomever is searching for it. So pinging is KEY for SEO purposes — to up your own ranking and findability.
It is also essential if you want to build a stable and strong network (which is why I mention it here). I have noticed that some of you (and the term *you* may mean someone in this group directly but is generally meant for all those involved with blogging and the MG situation) are not pinging. You see, each time you mention another persons blog (with a hyperlink to their blog) this information also gets pinged and this strengthens both the other persons seo as well as the network you have together. Think of a spiders web… when the bots come and spider your content, this is exactly what they do: make connections.
Why is pinging important to networks?
I hope you could see in the video how important pinging is for each blogger in your network to be pinging. It is fine to be giving your networks “link love” by setting up a hyperling in your post linking to them. This is a great way to present their work to your readers — but why would you be satisfied with ONLY going this far and “limiting” the exposure to those who already read your blog? By pinging you are letting all the pinged all pinged search engines know you have published new content and immediately upon getting pinged by you they send their bots over to spider your content, turning over every word, checking the hyperlinks, the hover texts, the titles, the pictures as well as the descriptions to the pictures, the videos, podcasts = EVERYTHING. It all gets indexed and in the process connections are being made (on the side of the search engines) while you are weaving a tighter web within your network. Just imagine if everyone who links to you from his or her blog were aware of and actually implimenting good pinging tactics?
Oh, yeah, I forgot to mention: SERPs are the S.earch E.ngine R.esults P.ages which if you and your network bloggers are pinging correctly should start to become stronger for your chosen keywords… (oh, keywords, another topic we could discuss here on my blog!)
Now that you understand the importance of pinging not only for yourself, but for your network, I look forward to presenting you in a new post the “how-tos” to pinging.
If you find this to be valuable information, then pass this post on to your network buddies. Let’s work at strengthening the great work you have already done by understanding and using the social media to your advantage. It is not about working harder, it is about working smarter.
If you have any questions, hit me up in the comments.
* other posts of interest concerning pings, syndication and/or tagging for seo savvyness:
— key thoughts for all of us: networking will be what brings us together and brings us further in life!
I’m the horse-of-a-different color in this race to be Goode. I come from “old” media, have transitioned to the “new” media world, but have always snarkily written for the curious, novice wine consumer. I embraced 
!
.
