Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.
Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.
Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.
Heads up to one of my personal favorite bloggers, goodbean for drawing my attention to this. It really perked my attention because my second child had homework last week which she found impossible to complete: it was about commercials and since my children don’t watch commercial tv, she was at quite a disadvantage. I did consider what “disservice” I am doing my child by not teaching her to be a savvy consumer at the young age of 10, but after seeing this video, I feel rather confident that we are on the right path with raising our small brood of five children.