Ok, if you have not figured it out by now, I am not a wine guru. Not even a whiz. Not even a lush. *She is dry*.
What makes me tick are the techie sides of this whole Murphy-Goode gig. And y’all have given me great opportunities to learn more techie tricks over these past 6 weeks. Twitter has been my “oak barrel” experience with you fine wine people: Tweets aged in oak barrels are enhanced with the addition of ernest and humour overtones. Wooden Tweet Barrels also allow for a small amount of evaporation of the contents during the aging period… — some tweets pass through the stream so quickly, causing them to poof off my screen without a trace or acknowleding glance from me!
And then there are the few who manage to jump out at me or even those which are directed right at me… most of you talking about wine or tooting the usual “vote for me” or the variation “I voted for XY”. Occasionally I connect with other techies, which is a special happening for this sleeper of the vintage, oh yes! People who are “in” to the automation, “in” to the “let’s develope a tool to help others help themselves”, “in” to so many nuances which make me tick…
Today it is my privilage to present a guest post by Tymel Hill, Founder and Developer of DribbleWorld, a spirits, wine and beer software company (how cool is that? — Hey, Tymel, have you considered employing a DribbleWorld Software Correspondent? Just askin’.) Like so many out there, Tymel has been watching *you* run your campaign for a really goode job and he has a secret tip to offer:
A Really Goode Job
a guest post by Tymel Hill of DribbleWorld
As of this writing, the deadline to submit your application is 5 days away. Is it too late to submit? Probably. Was it too late last week? Yep, probably. As somewhere between an insider and outsider (former wine & spirits rep), I’ve had a blast checking out the videos. Pure passion and fun. Some entertaining, some slightly awkward; yet, with all, the intense desire for what is an excellent opportunity of a lifetime for the lucky winner and a superb marketing campaign for Murphy Goode.
Still, I wonder if some of the applicants had read the job description, or had done any of the prerequisite research that one does when applying for a job. You get a feel for the company, the product and of course its people. The job is basically a social media promotions position. So it stands to reason that the highest rated applicants are winning by showing this skill set, not just talking about it.
This is one of those positions where the job isn’t about YOU, but about the BRAND, and what YOU can do for the BRAND. Think of it in terms of an ad exec wanting to win the account. Would he talk about what he could do, or had done on past campaigns or would he show it? If Murphy Goode is now using social media to broaden its reach, ask yourself, who are they trying to reach? Exactly. The usual channels are available. This is an opportunity to go beyond the traditional magazine outlets and websites, to reach those that don’t necessarily read a review before buying a wine.
Okay, so what about the applicants that have high viewership/votes based on personality? Those who have not mastered or presented the technical aspects of the position, are winning high marks for the personable connection aspect. This is an interesting question that will be answered in less than five days. If you look at the company, many of those applicants mirrored the company’s philosophy and feel. In the end, it will come down to what was the ‘reach’ of this approach with regards to buzz. One tip, for the final rounds: You don’t have to know everything about wine. Just make sure you know everything about Murphy Goode wine.
Tymel Hill, Founder and Developer
DribbleWorld -wine, spirits and beer software
Thank you, Tymel.
You can also follow DribbleWorld on twitter.