I have noticed that most blogs I have seen in the MG gig are not “pinging” (to be honest, I have not seen very many of the 300+ applicants stuff, so *yours* may be pinging just fine). On top of that I have noticed that people associated with you are also not pinging, which kind of defeats the term “social media networking”. What good is it to you if someone sets a hyperlink from their blog to your blog if they are not telling the world that this has happened? Sure, you get exposed to their readers, but why on earth would that be enough for you?
Same goes for all the effort you go to to give someone else a hyperlink coming from your blog. Yeah, he is getting exposed to your readers, but would it not be more savvy to let the search engines KNOW about this so that say if someone types “[place search term here]” into google, they have a chance of finding your blog? I mean, social media is partly about letting people who are looking for the information you have to offer actually find you… right?
Pinging is important if you want to build serps within your network. Which is why we are here, right? Essentially there are at least 8 of you who will go on to blogging success (for I am certain that blogging will be an important part of your social media strategy). Potentially there are 9 going on to wine web2.0 fame (if MG chooses someone other than the VinTank 4 + 4).
And it is my firm belief that even more of us can go places with this gig up and going (see the post by Caveman Wines So you didn’t get the Murphy-Goode job, now what? ). Ergo it follows that pinging will be very important for all of us to understand and master.
Now before you get intimidated, “master” does sound like loads of work…, it can all be automated, to degrees, depending on your blog platform.
What is a ping or what is pinging?
I tossed the ping question out on a forum the other day and this was one answer to “What is a ping and how does it work?”:
Using my tech. knowledge, I would assume it’s when my blog will “ping” or touch/announce to a search engine or other site it exists. Sounds like a push mechanism vs. waiting for a crawler or bot to find you.
Then someone tossed the WordPress Glossary terms into the discussion, which I will copy here to be able to differentiate between what WP means and what I mean:
Pingback lets you notify the author of an article if you link to his article (article on a blog, of course). If the links you include in an article you write on a blog lead to a blog which is pingback-enabled, then the author of that blog gets a notification in the form of a pingback that you linked to his article.
Trackback helps you to notify another author that you wrote something related to what he had written on his blog, even if you don’t have an explicit link to his article. This improves the chances of the other author sitting up and noticing that you gave him credit for something, or that you improved upon something he wrote, or something similar. With pingback and trackback, blogs are interconnected.
These definitions are not poor and actually describe how wp uses pings and trackbacks well, however pings are *more* than what is stated in the glossary.
Ping comes from U-boots (submarines)–they send out “pings” (as ina noise) which go forth through the water and when that noise wave hits an object, it gets pinged (sent) back to the submarine. This brings us up the first definition: it is the blogger informing the bots (from various search engines) that you have published fresh content. If you ping, you tell google, yahoo, technorati etc to come and crawl your site, index everything it finds and send that information out to whomever is searching for it. So pinging is KEY for SEO purposes — to up your own ranking and findability.
It is also essential if you want to build a stable and strong network (which is why I mention it here). I have noticed that some of you (and the term *you* may mean someone in this group directly but is generally meant for all those involved with blogging and the MG situation) are not pinging. You see, each time you mention another persons blog (with a hyperlink to their blog) this information also gets pinged and this strengthens both the other persons seo as well as the network you have together. Think of a spiders web… when the bots come and spider your content, this is exactly what they do: make connections.
Why is pinging important to networks?
I hope you could see in the video how important pinging is for each blogger in your network to be pinging. It is fine to be giving your networks “link love” by setting up a hyperling in your post linking to them. This is a great way to present their work to your readers — but why would you be satisfied with ONLY going this far and “limiting” the exposure to those who already read your blog? By pinging you are letting all the pinged all pinged search engines know you have published new content and immediately upon getting pinged by you they send their bots over to spider your content, turning over every word, checking the hyperlinks, the hover texts, the titles, the pictures as well as the descriptions to the pictures, the videos, podcasts = EVERYTHING. It all gets indexed and in the process connections are being made (on the side of the search engines) while you are weaving a tighter web within your network. Just imagine if everyone who links to you from his or her blog were aware of and actually implimenting good pinging tactics?
Oh, yeah, I forgot to mention: SERPs are the S.earch E.ngine R.esults P.ages which if you and your network bloggers are pinging correctly should start to become stronger for your chosen keywords… (oh, keywords, another topic we could discuss here on my blog!)
Now that you understand the importance of pinging not only for yourself, but for your network, I look forward to presenting you in a new post the “how-tos” to pinging.
If you find this to be valuable information, then pass this post on to your network buddies. Let’s work at strengthening the great work you have already done by understanding and using the social media to your advantage. It is not about working harder, it is about working smarter.
If you have any questions, hit me up in the comments.
* other posts of interest concerning pings, syndication and/or tagging for seo savvyness: